Gone are the days when we used to search for services or stuffs in newspapers or wander around the city. The power of Internet, Google, Email, and Social Media has made it easy for us to find almost anything on the Internet at best rates. This has led to increase in online sales, website promotion services, product branding and much more.
This calls for Online Jobs and career opportunities. US Internet ad revenues rise to $10.7 billion in 2013, So, now you know the future of Business on Internet and career as well.
Why should You Learn Internet Marketing
- Those who would like to build their career in Digital Marketing. Open for Both IT and Non IT professionals or freshers.
- Those related to Print media, Advertisements, Promotions, Sales and online advertising
- Entrepreneurs, Managers, Team Leads CEO of small or big companies who would like to promote there Business online and generate leads at low cost.
- Managers & Operation Heads of Any Organization Should do Internet Marketing as this is Becoming Crucial Part of Any Business.
NIVI INFOTECH offers comprehensive Internet Marketing Services. This services is specially designed for Team Leads, Managers, Brand Managers, CEO’s, Management Students and people from advertising & media backgrounds. We are proud to be the Oldest Internet Marketing Training Institute in India with Over 2000 Students worldwide.
1. Internet Marketing Full Comprehensive Course
(Comprises of 18 Modules)
2. IM Entrepreneurship Management
Capsule specially designed for Entrepreneurs Management Students, Brand Managers & all others planning to Set up or Generate Business through Internet Marketing
Module 1
- About Digital Marketing
- About Internet Marketing
- Hierarchy in Digital Marketing
- Push Pull Digital Marketing
- Competition Analysis
- Scope & Career Opportunities
- Basics Of HTML & Website Development Platforms
Module 2.
Search Engine Optimization
Part 1
- About Digital Marketing
- About Search Engine Optimization & Working
- How Search Engines Work (Google, MSN, Yahoo etc)
- Crawlers, Crawling Mechanism, Indexing, Robots, Caching, Advertising, web Servers
- Hosting Web Sites Web Servers
- IP Address, Shared Dedicated Hosting and Login panels
- HTML Static & Dynamic Website Optimization
- Dreamweaver, Basic of HTML
- Word press
- Uploading websites through FTP Software’s like File Zilla Core FTP etc
Part 2 Keyword Research Strategies for SEO
- Keyword Application
- Multiple Keyword Research
- Types of Keywords
Part 3 On Page Optimizations
- On page factors for Search Engines Google Yahoo Bing
- Various On Page Optimization Tags
- On Page Optimizations Techniques and other Algorithms
- Content Optimization
- On Page Social factor
- On Page for Static Websites
- On page for Dynamic Websites
- On page for Ecommerce Websites
- Integration of Social Plug-in and Importance
- On page Analytics
- Alexa
- Google Insights / Trends
- Google Panda Update
- Google Penguin Update
- Google Hummingbird
Part 4 Off Page Optimization Techniques
- What is Link Building
- Types of Link Building
- History of Link Building
- Google Page rank Algorithm Formula
- Link Building Formula
- Directory Submission
- Social Bookmarking
- Article Submission
- Press Release
- Blog Submission
- Forum Postings
- Question Answers Portals
- Classified Submissions
- Forum Submission & applications
- Working on Live Dynamic Website
- Nodes Submission Threading
- Link Wheel Strategy
- Current Importance of Link strategies
Part 5 Advanced Optimizations
- Site Map
- RSS
- Feed burner
- Canonical Error Fix
- Robots.txt
- 301 Redirect
Part 6 Google Webmaster
- SEO Optimization through Webmaster
- Google Control Settings
- Resolving Website Errors
- Geo Targeting
- Crawl Rate
- 301 Redirect
- Domain Optimization
- Spam Control
- Site Links Control
Part 7 Google Maps / Places
- SEO For Local Business
- How to rank a website in local areas
- Verification and Installation
Part 8 Google Analytics
- Installing and Configuring Google Analytics
- Tracking Visitors
- Geo Tracking
- Keyword Tracking
- Referral Tracking
- Goal Tracking
- Funnel Optimization
- Conversion Tracking
- UTI Parameter
- Benchmarking
- Cookie Handling
Part 9 Software’s and Plug-in
Though Google does not like automated software’s for SEO, However, we teach it our Training programs to make SEO a bit easier for your
- Keyword Tools
- Rob form
- Informentor
- FTP Software’s
- SEM Rush
- SEO Plug-in
Part 10 Google Adsense
- Learn How to Earn from Google
- How Adsense Works
- Legal ways of Google Earning program
- Website Policies
- Earning Policies
- Account Creation
- Code Installation
Module 3.
PPC
Learn Advanced Pay Per Click Training from the most Experienced PPC Experts at Kangaroo Wings. We are the oldest and most experienced in Paid Marketing Training Programs.
1. Google Adwords
- Search Advertising Module
- Display Advertising Module
- Video Advertising Module
- Mobile Advertising Module
- Re Targeting Module
2. Facebook Adverts – Paid Ads on Facebook
3. Linkedin Paid Ads
4. Microsoft Ad Center – Bing Yahoo Paid Ads
Key Training Areas
- Keyword Planning for Paid Marketing
- On page Optimization for Paid Marketing
- Landing Page Creation
- Ad Making Strategies
- Geo targeting of Ads
- Bidding
- Campaign Designing
- Campaign Optimization
- Conversion Tracking
- Conversion Optimization
- Geo Targeting in Paid Marketing
- ROAS
- Reporting
- Fraud Click Analysis
- CPV Management
- CPC/CPM
- Display Management
- Website Research for Conversions
- Cost Per Acquisition Management
- Enhanced Campaigning
- My Client Center Management
- Google Engage
- Google Partner
- Google SME
- Targeting Mobile Devices
- Targeting Tablets
- Automatic Bidding
- Custom Scheduling
- Ads Optimization Techniques
- Site Link Extensions
- Phone Extensions
- Local Extensions
- Phone Tracking
- Re-marketing
- Re-targeting
- Google Analytics Linking
- Google Products
- Google Merchant Center
- Account Sharing & Permissions
- Billing
- New Legal AD Policies
- Traffic Estimator
- Display Planner
- Contextual Display Advertising
- Contextual Managed Advertising
- Display Managed Advertising
Kangaroo Wings has the Most Experienced PPC Trainers with 8 years of Experience. Check them out at free Demo session
Module 4.
Social Media Marketing Course
1. Facebook
- Creating Strong Profiles on Facebook
- Creating Pages & Groups
- Product Brand Promotion Activities
- Database Management
- Advertising on Social Media
- Lead Generation
- Branding on Facebook
- Facebook Marketing Apps
- Facebook Marketing Plug-in
- Mini Website Apps
2.LinkedIn – Internet Marketing With LinkedIn
- Creating Strong Profiles on LinkedIn
- Creating Company Profiles
- Product Brand Promotion Activities
- Database Management
- Advertising on Social Media
- Lead Generation
- Branding on LinkedIn
- LinkedIn Marketing Apps
- LinkedIn Marketing Plug-in
- Company pages
3. Google + Marketing
- Best Practice
- Benefits of +1
- Search Engine Impacts
- Marketing +1
- Implementation
4. Twitter
- Creating Strong Profiles on Twitter
- Product Brand Promotion Activities
- Retweeting
5. YouTube
- Video Optimizations
- Video Marketing
6. Social Media Monitoring Tools
- Tweet Reach
- Twenty feet
7. Branding through Social Media
- Customer Engagement
- Integrating Social Media on Portals
- Social Media With Email Marketing
- Targeting Social Networks
8. Mobile Social Media
- Mobile Smart Phone apps
9. Event Promotion Strategies
- Event targeting on Smartphone/Tabs
- Event Promotion on Desktop
Module 5.
Affiliate Marketing
- What is Affiliate Marketing
- How to Sell through Affiliates
- How to make money
- Branding Through Affiliate Marketing
- Affiliate Management Agencies
- Merchant, Affiliate, Market & Customer
- Product & Service Marketing
- Product Selling Stores
- Traffic from Affiliate Network
- Commission Based Lead Generation
- Profitable Niche Product Promotion
- Market Research
- Affiliate Tracking
- Affiliate Training for Travel Industry
- Affiliate for Hotel Industry
- Expanding Business Through Affiliate Marketing
- Affiliate marketing for Ecommerce Business
- Affiliate Software’s
Module 6
E-Commerce
One of the most important domains of Internet Marketing is E commerce Industry.
- SEO For Ecommerce
- Paid Marketing for Ecommerce
- Ecommerce CMS Management
- International Ecommerce strategy
- E commerce Apps / CMS
- Magento Management
- Gateway Providers & Policies
- Landing Page Optimization for Ecommerce
- Mobile Payments
- Core Selling Strategies
Module 7.
Email Marketing
- Types Email Marketing
- Email Marketing Servers
- Email Marketing Application / Software’s
- Email Database Management
- Email Data Extraction & Collection
- Free Email Marketing Apps
- Transactional emails
- Direct emails
- Opt-in email
- Unconfirmed opt-in
- Confirmed opt-in (COI)
- Email Newsletters
- Tracking Email Conversions
- Steam Send
Module 8.
SMS Marketing
- Online SMS sending Applications
- Phone list Database Management
- Phone Number collection and extraction
- Selective SMS Marketing
- Mass SMS Marketing
Module 9.
Reputation Management
- Reputation is what others Think and Read About You.
- Brand Building
- Positive Negative Brand Building
- Promoting Brand Awareness
- Rebuilding brand image
- Brand Building Tools & Apps
- Reputation is what others Think and Read About You.
- Brand Building
- Positive Negative Brand Building
- Promoting Brand Awareness
- Rebuilding brand image
- Brand Building Tools & Apps
Module 10.
International Online Marketing
- Marketing in Foreign countries
- Generating leads from Other Countries
- Online Sales & Support Management
- International Customer Services
- Tracking Email Phone Clients
- Online Applications
- International Client Management
- Applications for Online Sales Management
- Gateways / Payment Sources
- SEO Strategy to Target Foreign Countries
- PPC Strategies to Target Foreign Countries
Module 11.
Geo Targeting
- Website Planning Based on Geographic Targeting
- Keywords Selection Based on Geographic Targeting
- Geo Targeting Software’s and Web Applications
- Regional Listings
- Geographical Targeting Webmaster
Module 12.
Content Marketing & Management
- Content Shuffling
- Content Generation
- Content Distribution
- Content for Various Networks
- Content Team Management
Module 13.
Web Google Analytics
One of the key role players in Internet Marketing. All Online Marketing Activities Can Be Tracked. This Tracking Helps to Understand ROI from every area of Digital Marketing. Very Helpful in Understanding areas of Profit & Loss.
- Setting Up Goals & Tracking
- E commerce Tracking
- Traffic Analysis
- Sales Tracking
- Sign Up Tracking
- Preparation of Google Analytics Certification
Module 14.
Video Marketing – Branding & Lead Generation with YouTube
- Video Making
- Uploading & Managing Videos
- On page Optimization of Videos
- Search Engine Optimization of Videos
- Promoting Videos
- Brand Promotion Through Videos
- Paid Advertising on YouTube
- Online Video Integration into Internet Marketing or Digital Campaigns
- Software’s for planning filming & Optimizing short Online Videos
- Search Engine Optimization of Videos
Module 15.
Local Marketing
- Geo Targeting Specific Regions
- Effective Learning of Various APPS & Tools By Google
- Yahoo Locals
- Local Marketing Website Planning Strategy
Module 16
Conversion Optimization – Digital Marketing
- Conversion Code Installation from all Sources of Online Marketing
- Conversion Tracking Metrics
- Funnel Installation for Different mediums
- Conversion Optimization
- Conversion Based Landing Pages
- Increasing Conversions
Module 17
Mobile Advertising
- Ads on Smart Phones
- Mobile Search
- Ad Sponsors
- Gaming Sponsors
Module 18
Apps Ads
- Chat Advertising
- Email Advertising
- Adware
- InGame Adverts
Additional Modules – Recently Added on 1st June 2014
- In Film Advertising & Film Marketing
- Guerrilla Marketing
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